World-class education
Duisburg
Ridvan is going to be an industrial service specialist and is doing his training at Lobbe in Duisburg. Since the beginning of April, the 18-year-old has been the focus of a campaign by the NRW Ministry of Labor. "In three years, he'll be a world-class trainee," the ministry says in a lavish promotion of dual training. Ridvan in large print on posters, in detail on the Internet. World-class training with world-class technology, spectacular Ridvan photo in front of an impressively staged backdrop at the chemical company Inovyn in Rheinberg. The Ministry of Labor is investing a total of 750,000 euros in the campaign designed by HAVAS Worldwide, which is being supported by the North Rhine-Westphalian Chambers of Industry and Commerce with 100,000 euros. Four world-class apprenticeship occupations will be presented in the first step of the campaign, with two more to follow in the summer.
"We are very proud to have one of our trainees as the face of the campaign for skilled industrial service workers," says Dr. Reinhard Eisermann, Managing Director of Lobbe Industrieservice. Young people like Ridvan belong to the target group that needs to be addressed precisely from the company's point of view. "Tomorrow's workforce needs to be made aware of us today," says Eisermann, who sees the campaign as a great incentive to ensure that the messages are also multiplied himself. Internationally, dual training in German companies enjoys a high reputation. "Because it is practice-oriented, promotes talents of young people especially in this field. Theory remains important, but is not principally at the forefront of vocational training."
At www.weltklasse-aus-NRW.de, the campaign website, there are the trainees' stories and lots of information on the subject of dual training. Contact can also be made via Facebook and Twitter. "With the campaign, we are showing how unique and appealing the apprenticeship profession is in our country," said NRW Labor Minister Rainer Schmelzer at the launch of the campaign in Düsseldorf. The campaign is intended to appeal to young people, parents and companies alike with the clear message that dual vocational training is a high-quality alternative to university studies. By the way, anyone interested in a world-class apprenticeship at Lobbe can send an email to ridvan@lobbe.de.
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